Endurance Sports on FIRE! | Ryan Riell interviews the top athletes, coaches and industry leaders in endurance sports!

Endurance Sports on Fire brings together the top athletes, coaches and industry leaders in endurance sports to share their hard earned lessons on how to be successful and at the top of your game!
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Endurance Sports on FIRE! | Ryan Riell interviews the top athletes, coaches and industry leaders in endurance sports!


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Mar 24, 2016

48: Joe Friel, Godfather of Triathlon Coaching


In this interview, legendary triathlon coach Joe Friel joins us and drops knowledge bombs for the full interview.


Make sure you pay close attention for the special announcement about Joe’s new book!




Interview Links

Follow Joe on Twitter: @jfriel


Follow Ryan on Twitter: @ryanriell

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Follow Ryan on Instagram: @ryanriell


Follow ESU on Twitter: @endsportsu

Follow ESU on Facebook:

Follow ESU on Instagram: @endurancesportsu



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The Coaching Mentorship Program by Endurance Sports University

Endurance Sports University has been recognized by our coaching mentorship members for providing advanced, graduate-level continuing education and business skills development that distinguishes them from their competition.



April 22-24 in Tempe, AZ


The Business Academy is designed specifically for current and/or aspiring endurance sports coaches who want to learn how to start, develop and/or grow a sustainable business. The academy provides attendees with the lessons and “done-for-you” tools that will build a business capable of providing the resources to live the lives of their dreams.


The Business Academy I includes thirty four (34) lessons on topics that include:

  • Fundamentals of business (core values, mission statement, purpose statement, vision and goal-setting)
  • Sales system (A1 Sales System) which is proven, simple and works
  • Marketing basics with proven strategies and “done-for-you” campaigns
  • Finance basics and tools to know, track and understand your numbers


You can get more information and register at:



April 22-24 in Tempe, AZ


The Youth and Junior Academy provides attendees with the lessons and “done-for-you” tools that will teach them the basics and/or advanced theories, strategies and exercise science behind working with youth and junior athletes. Attendees will also learn how to start, develop and or grow a youth and junior team, club or program.


The academy is designed for adults who are:

  • USAT Level 1 Coach
  • USAT Level 2 Coach
  • USAT Level 3 Coach
  • USAT Youth and Junior Certified Coach
  • Aspiring youth/junior coaches
  • Parents who want to understand how to work with their children
  • Parents who want to start a youth/junior team, club or program
  • Triathlon clubs that want to add a youth/junior team to their existing club


The Youth/Junior I Academy provides the education and “done-for-you” tools that are required to safely and effectively work with youth and junior athletes.


The Youth/Junior Academy I include twenty three (23) lessons on topics that include:

  • Youth/junior triathlon structure and opportunities
  • Program fundamentals (core values, mission and purpose)
  • Youth/junior specific business models
  • Working with parents
  • Exercise science specific to youth/junior athletes
  • Funding a youth/junior program (marketing, sponsors and strategic alliances)





One way to support the show is to use our Amazon link for any and all purchases you might make through the site. You get the same product and are able to support the show through a small commission for each sale using that link.


You can head over to and click the Amazon banner on the right hand side of the page, which will take you directly to Amazon, or you can click here to go directly to Amazon! (


The Triathlon Study Hall

FREE weekly call for athletes and coaches who want to stay up-to-date with the cutting-edge of science and coaching methodology! It’s starts off with a 20-minute presentation on the science behind the training and racing. The remainder of the hour is an open Q&A session.


This coming Thursday, 3/24, we will be discussing the effects of low-cadence vs. high-cadence interval training on cycling performance.


Register for the next call at: or text “STUDYHALL” to 44222!


Personal Coaching from Endurance Sports University

If you are still looking for a coach for the 2016 season, ESU still has a few remaining slots left. If you’re wanting to work with Endurance Sports on FIRE! host Ryan Riell, he specifically only has a few slots left on his roster for the season… it’s first come, first serve with Coach Ryan.


There are some huge changes coming to ESU in the very near future, which will result in an increase in the cost of personal coaching, but ultimately deliver more high-quality services for you. Make sure you get on board before the price increases!


If you would like more info about personal coaching from ESU, you are invited you to request a complimentary “Racing, Training and Goals” consultation with one of the elite coaches.


The consultation usually lasts 45 minutes. During that time, they’ll dig into you as an athlete, your race schedule, your training and your goals. You will walk away from the consultation with actionable advice that is specific to you!


The consultation is 100% free, with ZERO commitment.


To request you complimentary Racing, Training and Goals Consultation, simply text “ESUCONSULT”, all one word, no spaces to 44222 or visit